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articles - increasing site traffic : website marketing :
durban - south africa

INTERNET MYTHS AND FACTS

The traffic myth

Myth 5
If my site gets lots of visitors I will get lots of business.

Another misperception that can waste a lot of your time and energy as you fret over your high stats and low income.

Facts
Your site must be about what people thought it was, or they won't even look past your front page, let alone do business with you.

Likewise, your site must meet the visitor's expectations and it must meet the criterion of a well developed site.

Even if you have a great site on the exact subject visitors are interested in, they will not give you their business unless you have given them good reason to. They must trust you. They must believe that you will deliver. They must be guided through what to do, without any confusion.

Some visitors are looking for something other than what you want them to be looking for. Example: your site is about widgets and you have loads of information about widgets and wadgets and wudgets. The visitor may be there because of the wudgets and wadgets instead of the widgets you are trying to sell. - Instead of trying to cover all angles with a shotgun approach, become an expert on only widgets. If you also want to give info on wadgets, then make sure you are selling them as well.

In short, focus on what it is that you want to promote.

As a tip here: making the main focus of your website about you and your company is not the way to go. Visitors are not interested in your great history and pretty faces. First and foremost they are interested in what you can do for them - your products or services.

Keep your mission statement where it belongs - off the front page.